Bubblegum insurance products were withdrawn from sale on 1 November 2025.

It is no longer possible to buy or renew any policy. This change follows MoneySmart's decision to withdraw the Bubblegum brand from the market. This decision does not affect any existing policy or coverage.

Background on This Decision

MoneySmart launched Bubblegum to shake up the General Insurance market with better service and fresh experiences for Singaporeans. It's been a meaningful journey for our team. However, due to changes in market conditions and rising operational costs, we made the tough decision to discontinue the Bubblegum brand of General Insurance products.
This change took effect from 1 November 2025
Although Bubblegum products have been withdrawn, MoneySmart will continue to operate as a Registered Insurance Broker licensed by the Monetary Authority of Singapore. We’re deeply thankful to every customer and partner who has supported us on this journey. Our commitment to customer service remains unchanged — we’ll continue supporting all policyholders throughout their policy period.
Access to the Bubblegum mobile app was also suspended on 1 November 2025. If you're a policyholder, you can still access all your policy details by logging in to your account, anytime, for the duration of your policy.

What this means for customers

Below, we've created answers to the most common queries so you can be sure of what it means for you. Our Customer Support team will also remain available to all policyholders until their policy expires.

Bubblegum products were withdrawn from sale on 1 November 2025. This means you can’t buy new policies online. Existing customers remain supported, and you’ll continue to enjoy your current coverage until your policy expires. For Car Insurance customers, a MoneySmart General Insurance Specialist will contact you to assist with renewals.

MoneySmart launched Bubblegum as a brand with the intent of shaking up the General Insurance landscape and bringing better service and better experiences to Singaporeans.
Due to changes in the operating climate in Singapore and increasing operating costs, MoneySmart has decided to sunset the products and stop new sales.
Existing customers will continue to receive the customer service they expect, and coverage under policies sold is not affected.

No.
Bubblegum is a range of insurance products brought to you by MoneySmart Financial Pte. Ltd (MoneySmart), a Registered Insurance Broker licensed by the Monetary Authority of Singapore (“MAS”).
The products themselves are being withdrawn, but MoneySmart Financial will continue to trade and act in a regulated capacity.

All active policies will stay valid. However, you will not be able to renew policies directly online. Car Insurance customers can continue to renew through MoneySmart’s team of General Insurance Specialists. Reach out to the Bubblegum Support team.

Although Bubblegum products are being withdrawn, MoneySmart FInancial Pte Ltd will continue to operate in a brokerage capacity. We take data protection seriously. Your personal data will be safely stored and managed in accordance with regulatory requirements (including PDPA) and our internal data retention policies, even after Bubblegum products are withdrawn.

Yes. All active policies remain valid for the full policy period you purchased. You keep the same coverage and benefits until the policy ends.