About us

We’re the bubbly team behind the MoneySmart Group! We created Bubblegum to bring you the best insurance products at the sweetest prices possible.

With us, your journey to getting insured is fast, simple, and fully digital – because, from our years of experience, we know that’s what you want.

So say goodbye to tedious paperwork and confusing jargon. Our squad of “Bubblegummers” serves up the best bubble-for-your-buck insurance products in easy-to-understand language through our all-in-one app.

Great Value Insurance Products

You’re not the only one who hates jargon in Insurance. We use plain words so simple that even a 5 year old would get it.


Customise your coverage to suit your needs. Gone are the days of pre-packaged bundles.

Revolutionary App Experience

The last thing you want is added stress when something goes bad. We make sure you get exactly what you need, when you need it.

How we did it

From over a decade in the business of personal finance product comparison, we’ve acquired a wealth of user data about what customers truly want. We created Bubblegum to fill the gaps and deliver a new insurance experience customers never knew was missing.

With our value-for-money products and easy-to-use app – we’re the Bubblegum you’ll actually want to get stuck on!

This is just the beginning!

We look forward to serving you!

Frequently Asked Questions

Is my information kept confidential?

Absolutely. At Bubblegum, we take information security and privacy very seriously. If you want, you can check out our Privacy Policy.

How am I able to get a reliable quote in just a few seconds?

Bubblegum integrates your MyInfo and Singpass information to automatically answer questions about yourself and dynamically generates a quote based on the coverage you need.

Who does Bubblegum partner with?

Bubblegum only sticks with the best of the best in the industry. This means we exclusively partner with top-rated insurance companies who hold the risk on our policies.

Who’s the team behind Bubblegum?

The team making sure that you always have a bubble of financial protection is under the MoneySmart Group. So far, we have helped over 100 million people across Singapore, Hong Kong, Taiwan and the Philippines in making smarter financial decisions in life, and the next one could be you!